PitchPro is “The best of orthopedics pitched to the best in orthopedics.”
Tune in to this pitch from Vericel on MACI®. Vericel’s all-star pitch team includes orthopedic surgeons, Dr. Geoffrey Van Thiel and Dr. Cassandra Lee. Listen to hear them pitch to our expert panelists, Dr. Vinod Dasa, Dr. Scott Sigman, Matthew Ray Scott and Joe Mullings. Dr. Van Thiel and Dr. Lee really nailed it with MACI’s key messaging and included a few great laughs to the panelists. They took the panels heat and had seamless responses to their tough questions.
MACI is a 3rd generation ACI. For more information including Important Safety Information, please see Full Prescribing Information at MACI.com.
Want to go up against the heat of the panel on PitchPro? Email info@theorthoshow.com for more information.
We’re pivoting this episode from the classic orthopedic surgeon story and we’re moving into value for the surgeon and medical device reps. We have on Matthew Ray Scott, also known as The Bearded One and The Brand Man. He is Managing Director and Principal of FEED. The Agency. He helps surgeons and medical device companies differentiate themselves from the sea of sameness. Topics include:
-How he formed FEED. The Agency. At FEED, they align with specialty surgeons who want to avoid the money pit of traditional marketing. They encourage doctors who are trying to prove they are the better to pivot to prove how they are different to attract more ideal patients. One aspect is through their Brand Rx audit. Brand Rx helps deliver outcomes that matter most through brand awareness, new patients, more referrals, more five-star online reviews, and more repeat patients.
-We discuss the 6 P’s: Pain, Perspective, Problem Solving, People, Process and Place.
-Matthew’s time in the U.S. Army where he learned formative leadership experience and moved outside his comfort zone to be able to embrace discomfort.
-PitchPro: It’s like Shark Tank, but for orthopreneurs. Both Matthew Ray Scott and Dr. Scott Sigman are panelists on PitchPro and discuss the view from their side. PitchPro is an opportunity for early development or growth stage companies to pitch their innovation to a panel of experts. The expert panelist role is to provide key questions, advice and guidance to the companies. Companies will get recognized quickly from the panelist reach to amplify key messaging. The panelists want to keep engaging with the companies after the video stops rolling to continue to offer advice and follow how they’re doing. Find out more about PitchPro here.
PitchPro is the best of orthopedics pitched to the best in orthopedics.
Kevin Rocco, CEO of Biorez, is pitching the future of tendon and ligament healing. Biorez has been developing a revolutionary proprietary technology called BioBrace™. It’s a regenerative implant that can be added at the time of surgery to reinforce the repair and act as a scaffold to improve and facilitate the healing process. Tune in to hear the advice from our expert PitchPro panelists on this new innovation. Panelists include Dr. Scott Sigman, Joe Mullings, Matthew Ray Scott and Dr. Vinod Dasa.
Interested in finding out more about Biorez and BioBrace? Email info@biorez.com.
Continuing to bring you the best of the best in orthopedics. Our guest this week has 27 peer-reviewed publications and he’s still in residency. We have Dr. Dhanur Damodar joining this episode. He’s currently the Chief Resident at University of Miami and prepping to join the Windy City at Rush University/Midwest Orthopedics to do his sports medicine fellowship next year. He gives us insight and perspective on what training is like now and his passion in becoming an orthopedic surgeon.
1.) In addition to his plethora of peer-reviewed publications, he has many other accolades including the AANA Ortho-Regeneration Resident Scholar winner and AANA Resident Scholarship winner
2.) His entrepreneurial desire outside of orthopedic surgery, including branching into the digital health space
3.) The importance of professional brand, including presence on social media. He discusses a paper in-submission with OJSM on “The impact of social media presence, age, and patient reported wait times on physician review websites for sports medicine surgeons.” Physicians with a professional social media account had better wait times and reviews. It increases patient engagement with an online presence and helps make an orthopedic surgeon more relatable
4.) Schooling us on the new app, Clubhouse. Join this new fad and listen to The Bone Club
5.) Solid advice for those young listeners considering a career in orthopedics
Regenerative medicine is a complicated space and we get key questions answered for our listeners during this episode.
What is PRP? What are stem cells? Does it work? Does it not work? Is it worth the extra money? Who do I go to? We discuss these key questions with Dr. Steven Sampson, one of the nation’s pioneers in regenerative medicine. He’s a top sports medicine doctor in Los Angeles and Beverly Hills and is internationally recognized in the field of non-surgical orthopedics. Dr. Sampson is the physician founder of the Orthohealing Center and physician to Olympic athletes and Los Angeles Clippers. He is also the founder of TOBI, The Orthobiologic Institute, an annual conference which has grown to 1000+ doctors in 40 countries. Discussion topics include:
-Why is regenerative medicine like The Grateful Dead or black licorice? You either love it or hate it. Dr. Sampson discusses how regenerative medicine is changing the way we are doing things and embracing new approaches to care
-Discussion on patient pay model on regenerative medicine. Pricing depends on region, quality, preparation and physician experience. His suggestion is to do your research and reviews on physicians in your area for individuals considering regenerative medicine
-Regenerative medicine crosses multiple specialties and the TOBI conference includes attendees such as plastic surgeons, neurologists, orthopedic surgeons and veterinarians who share best practices to advance the field. TOBI 2021 is slated October 7-9, 2021 as an interactive virtual experience. Check out the conference here
-Wild West claims about what regenerative medicine can do vs. scientific evidence. Dr. Sampson is passionate about the potential of cell based therapies and discusses along with it comes opportunists or rogue physicians taking care of vulnerable patients
-Various types of regenerative medicine with PRP and bone marrow concentrate. His theory is bone marrow is loaded with anti-inflammatory proteins and bone marrow concentrate can neutralize the inflammation. He’s continuing on publishing the outcomes
“When you get out of bed, give the best you can. By the end of the day, ask yourself if you were meaningful.”
Insightful words from this week’s episode with Dr. Michell Ruiz, a world-renowned sports medicine surgeon who thinks in a meaningful, philosophical and spiritual way. Dr. Ruiz practices in Mexico City at the Department of Surgery in Elbow and Shoulder at the National Institute of Rehabilitation. He is the upcoming Director of their Shoulder and Elbow fellowship and is the current President of the Mexico Shoulder and Elbow Society.
This is an impactful episode discussing Dr. Ruiz’s journey consulting around the world when his son was diagnosed with autism. After intensive research and implementing exercise and immuno-metabolic therapies, his son is thriving in his own way. He’s non-verbal, but loves to write and is a typical adolescent 11-year old with a girlfriend. With his love of writing, he’s publishing his first book on April 2nd, which is Autism Awareness Day. This diagnosis has shaped how Dr. Ruiz practices medicine and how he relates to others.
Other topics include:
-AANA Traveling Fellowship experience that was coast-to-coast in the U.S.
-His drive with research and education continuing on with Master’s in Sciences with tissue engineering and Ph.D. in Tendon Inflammation
Bringing you more of the best of the best in orthopedics. Dr. Mary O’Connor is a Healthcare Entrepreneur committed to improving the delivery of musculoskeletal care. She is a thought leader in orthopedics and an innovative orthopedic surgeon. Dr. O’Connor is thinking about orthopedics in a whole new light from the view of a patient level with continuum of care. She is the Founder of Movement is Life, a multi-stakeholder national coalition committed to health equity to help end what she calls the “vicious cycle.”
Dr. O’Connor is now the Co-Founder and Chief Medical Officer of Voya Health, Inc. It’s a stealth-mode healthcare startup with a mission to empower humanity to lead their healthiest life. Voya is creating teams around individual patient’s that focuses on musculoskeletal care and give them easily accessible resources such as a health coach, nutritionist and PT to drive engagement and better outcomes.
Dr. Asif Ilyas is an orthopedic surgeon, partner and board member at the Rothman Institute, Professor of Orthopedic Surgery at Thomas Jefferson University, President of the Rothman Opioid Foundation and Program Director of the Hand Surgery Fellowship at Thomas Jefferson University. He is also a Team Physician for the Philadelphia Eagles and 76ers. Have we mentioned we bring you the best of the best in orthopedics? Topics include:
-Mentorship inspired his career path in hand surgery. We hear this a lot on the importance of mentorship and how mentors help build future mentors
-Changing the paradigm with opioid sparing surgeries. There’s an impact to the patient and those around them when opioids are prescribed
-Mission of Rothman Opioid Foundation with education, research and advocacy
-Participating in the Health Policy Committee on opioids
-Utilizing wide awake, local anesthesia no-tourniquet (WALANT) for hand surgeries
Ciro Roemer, former Company Group Chairman for Johnson & Johnson Medical Devices for North America, joins us for this episode. You’re going to want to write down these pearls of wisdom from a top orthopedic executive with 35 years of industry experience. He joined us when he was enjoying his first week of retirement. Topics include:
-It’s a team effort from medical device manufacturers to the surgeons for the best patient outcomes
-Advice from an executive in medical devices. He carried a bag and started in the trenches
-Credo where patients are #1, employees #2, community #3, stakeholders #4
-Importance of AO Foundation as the world’s leading education provider to health care professionals
Thank you to our partner OrthoLazer for making this episode of The Ortho Show possible.
Dr. Kelechi Okoroha, remember this name in the orthopedic world! He’s just 2 years out of fellowship and just got offered to be on the medical staff for the Minnesota Timberwolves. He trained at Rush, arguably one of the best sports medicine fellowships in the country, and played basketball at Xavier University, still finding a way to study and applying to medical school. Our topics discussed include:
-Remarkable story how he was able to combine his passions becoming an orthopedic surgeon and being on the medical staff to support professional players
-Unique fellowship at Rush with research, training with top doctor’s and top-level professional athletes
-Research on opioid sparing for surgery and sports medicine procedures
-Ambassador of AAOS for social media and improving orthopedic collaboration as a whole. Dr. Okoroha is social media savvy and growing his following
Quite a resume with our guest during this episode, including writing a textbook (not a chapter or excerpt, but fill-on textbook!), “Foundations of Shoulder and Elbow Surgery.” Dr. Namdari is a shoulder and elbow surgeon and associate professor of orthopedic surgery at Thomas Jefferson University. He is committed to evidence-based medicine and discuss some of his key research in upper extremity. Other discussion topics include:
-Importance of education in residency and fellowships
-Shout out to Dr. Goel’s PrecisionOS with rise of virtual education and helping to solve a huge challenge for residents/fellows
-Rothman Opioid Foundation with opioid sparing approaches through research, marketing and patient education, including their new podcast on Paindemonium
We’re taking the 36,000-foot view with all the things being done right in the orthopedic space. Joining us for this episode, we have one of the great non-orthopedic leaders in the orthopedic service line, anesthesiologist and pediatrician, Dr. Zeev Kain. Adding to his long list of accomplishments, he’s a professor at UCI and Yale, as well as founder and President for American College of Perioperative Medicine. We keep bringing you the best of the best in orthopedics. Discussion topics include:
–Orthopedic Value Based Care course, a Fro approved conference. A course that brings together all different avenues with administrators, doctors, nurses, lawyers, etc. to bring value to the orthopedic service line
-Outpatient and ASC surges
-Enhanced recovery bringing perioperative team together
-Healthcare being ripe for disruption. Why isn’t Medicare negotiating with big pharma?
Tune in to hear about the work and commitment needed to be a professional sports doctor. Dr. Chris Dodson joins us to discuss his role as the Head Team Physician for the Philadelphia 76ers and Head Orthopaedic Surgeon for the Philadelphia Eagles.
